Roofing is both a very competitive, and very lucrative business. If you're reading this, chances are you already know that!
This article is going to break down 5 ways Roof Contracting businesses can generate more leads, land more appointments, and close more deals in the next 6 months.
Step 1: Your Website
Your website is often times a prospects first impression of your business. And we both know how important first impressions are...
In fact, studies show, that a slow or poorly designed website can send potential customers running!
It is ESSENTIAL your website is fast, beautiful, and optimized for mobile.
In fact, about 50% of website traffic is from mobile devices! So it is 100% essential as a roofer to have a website that makes a GREAT first impression, on desktop and mobile.
Step 2: Social Media
As most business owners know, in this day in age, Social Media is KING. In fact, on Facebook alone, there are over 2.7 BILLION monthly users....
That means your IDEAL client (Homeowners/Business owners with a damaged roof) is most likely spending their days scrolling through Social Media.
Social Media also gives your Business a reputation! If you have lots of followers, engagement, reviews, people in your market will TRUST you more and refer their friends to you!
Spend time (and money) investing into your Social Media profiles. Create engaging content and interact with your followers. This will put you a step above the competition!
Step 3: Paid Advertising
Once you have an amazing website, and a vibrant Social Media presence, it's time to leverage the power of paid advertising.
Paid ads like Facebook ads, Google ads, & Youtube ads, can EXPONENTIALLY grow your business over a short period of time.
It's important to have an amazing offer (free inspection, $0 down, 3D modeling, etc), create landing pages for customers to claim that offer, and then run targeted paid ads to send your ideal customers to that page!
Make sure you are using proven marketing strategies, and working with a team who knows how to get the most out of your advertising dollars.
You can book a free consultation with our team at any time! We've gotten the job done for Roofers all across the USA.
Step 4: First Page Of Google
Do you show up on the first page of Google for your location?
Go on Google in another tab, and type in "Roofer In (your location)"
If you pop up first, AMAZING! But if not, you need to get there... Over 93% of online experiences start on a search engine. For local contracting businesses, being on that first page is invaluable.
The question is... If you're not there, how do you get there? You must work on your "Search Engine Optimization" or SEO.
To learn more about SEO, visit this page with some more information!
Step 5: Reviews & Online Reputation
Hand in hand with being on the first page of Google, does your business have tons of 5 star reviews? It is essential your roofing business has positive reviews on Google, Facebook, Yelp, and every other platform.
You may be asking yourself... How the heck do I get more reviews quickly?
Our team uses something called an "automated follow up" for our clients. We set up a series of texts, and emails that incentivize the customer to leave a review for you online!
You can offer a gift card, a giveaway, or a free service. It is worth the investment to boost your reviews! That way when people look you up, you show up with tons of 5 stars!
Overview
If you follow these 5 steps over the next 6 months with your Roofing business, you will 100% without a doubt increase the value of your business and start bringing in more clients.
Our team helps Roofers/Contractors across the USA strategically improve in these 5 areas with tremendous success!
If you have questions, book a Free Strategy Consultation!